Walmart chips away at Amazon’s lead with wealthy online shoppers

Walmart Inc.’s online subscription service, Walmart+, is growing — and narrowing the gap with Amazon.com Inc. in a key demographic: affluent shoppers. Walmart+ launched in 2020 as the grocery chain’s answer to Amazon Prime. Today, it resonates with higher-income households eager to fend off inflation. At $98 a year, Walmart+ costs $41 less than Prime […] The post Walmart chips away at Amazon’s lead with wealthy online shoppers appeared first on Digital Commerce 360.