The pandemic cements digital’s valuable role in B2B commerce

More than 90% of business-to-business company executives say their new sales models arising out of the COVID-19 pandemic are more effective than their pre-pandemic sales models, thanks in part to a bigger role for digital commerce. That finding comes from management consulting firm McKinsey & Co’s December 2021 global B2B Pulse survey of nearly 3,400 […] The post The pandemic cements digital’s valuable role in B2B commerce appeared first on Digital Commerce 360.