The Opt-In Era: No longer digital dinosaurs, B2B companies forge ahead

The opt-in era poses new challenges for online advertising. But by offering ecommerce sites that provide a helpful customer experience, B2B companies can rely less on online ads, writes Vinny Maurici, vice president, data strategy and services, Pivotree. For years, companies have been able to track their users’ website and app activity across other companies’ […] The post The Opt-In Era: No longer digital dinosaurs, B2B companies forge ahead appeared first on Digital Commerce 360.