The cord cutters: Retailers move to appeal to consumers on streaming devices

Today’s younger demographic is increasingly viewing their entertainment through connected TV (CTV) via streaming services instead of satellite and cable. In the last week of December 2021, U.S. consumers streamed 183 billion minutes of CTV, surpassing the early 2020 COVID-19 lockdown record peak of 166 billion minutes, according to Nielsen, which measures traditional linear television […] To access this post, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Top 500 Database – Top 500 Database, Top 500 Database, Top 500 Database – Top 500 Database w/Report, Top 1000 Database – Top 1000 Database w/Report, Top 1000 Database – Top 1000 Database, Europe Database, Latin America Database, Online Marketplaces Database, Complimentary Top 1000 Database, Next 1000 Database – Next 1000 Database, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021, North American Retailer Starter Kit, International Retailer Starter Kit or Silver Membership. The post The cord cutters: Retailers move to appeal to consumers on streaming devices appeared first on Digital Commerce 360.