Jewelry retailer’s web sales increase 14% after adding Klarna as a buy-now-pay-later option

While strategizing the retailers’s business plan, chief marketing officer George Pich says Keyzar Jewelry management looked around at one another and asked themselves what they had in common with their customers. “We realized we’re all in our 30s and tend to be broke — but that doesn’t mean we don’t want or deserve a fine piece of […] The post Jewelry retailer’s web sales increase 14% after adding Klarna as a buy-now-pay-later option appeared first on Digital Commerce 360.