Amazon Business enlists ‘talking’ animals in big new marketing campaign

Already Amazon.com Inc.’s fastest-growing unit with more than $25 billion in annual gross sales, Amazon Business is out to win over more hearts among buyers and procurement managers at small as well as large companies. Last week it launched “Buy Smarter. Dream Bigger.” as its first major marketing campaign across multiple media channels, featuring a […] The post Amazon Business enlists ‘talking’ animals in big new marketing campaign appeared first on Digital Commerce 360.